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The Ultimate Amazon Seller Course
List of Course Updates and Additions
Updates and Additions To The Course
Introduction To The Course
Welcome and Introduction (2:46)
The Three Keys To Success In eCommerce (8:44)
Decoding Amazon Acronyms for the New Seller (6:42)
Please Read - What is a Hot Product Pick and how can I get one?
If You Have Enrolled In A Plan With A Hot Product Pick...IMPORTANT READ!
Amazon Fulfillment Center Tours
General Notes About This Course
Mentoring
Course Promo Video
The Ultimate Amazon Seller Course (10:44)
Free Guide: The 10,000 Foot View Of Selling On Amazon!
Free Video: How To Start Selling On Amazon For Beginners (20:05)
Becoming an Affiliate for the course
Tools Recommended For This Course
Recommended Tools
Recommended Books
New Service Available = Amazon Product Listing Optimization
Useful Bookmarks and Links
Amazon Seller Support Phone Number
Resource Bookmarks
UASC Support Forum
Common Amazon FBA Terms
Amazon Updates and News
Amazon Fee Changes - Posted January 25, 2018
Amazon Packaging Non-Compliance Fees as of September 3, 2019 (2:18)
MODULE W1: Setting Up Your Business
Lecture 1: Structuring Your Business (7:13)
Lecture 2: Naming Your Business (5:46)
Lecture 3: Do I Need An LLC? (3:09)
Lecture 4: Forming An LLC (14:23)
Lecture 5: International Sellers in the US Market (6:05)
Lecture 6: International Sellers - Setting Up An LLC In The USA
Lecture 7: Beware Scams That Target Newly Formed LLCs
Lecture 8: International Sellers: For Amazon Non-Approved Countries
Lecture 9: Tax Implications for Canadian Citizens Selling In The Amazon US Marketplace
Supplement: Amazon Accepted Countries
Supplement: Amazon Currency Converter for Disbursement (ACCD)
Module W1 Resources
Module W1 Task Sheet
MODULE W2: Bookkeeping, Taxes, and Insurance
Lecture 1: Tax Identification Number (4:07)
Lecture 2: Business Taxes (8:18)
Lecture 3: The Importance of Bookkeeping (2:50)
Lecture 4: Product Liability Insurance (5:09)
Lecture 5: EIN Application Example (11:47)
Supplement: EIN For Non-US Citizens
Supplement: State Income Tax Information
Module W2 Resources
Module W2 Task Sheet
MODULE W3: Business Accounts
Lecture 1: The Business Checking Account (3:57)
Lecture 2: Doing Business As (DBA) (5:58)
Lecture 3: Sales Tax Revisited (5:18)
Lecture 4: The Profit And Loss Statement (2:42)
Lecture 5: The Balance Sheet (3:56)
Update: Latest Sales Tax News
Module W3 Resources
Module W3 Task Sheet
MODULE W4: Setting Up Business on Amazon
Lecture 1: Deciding on a Store Name (3:26)
Supplement: Seven Things To Know Before Setting Up Your Amazon Seller Account (14:13)
Lecture 2: Creating Your Amazon Seller Account (8:53)
Lecture 3: Amazon Costs and Fees (9:44)
Lecture 4: Introduction to Seller Central (3:06)
Lecture 5: Amazon Ungating
Lecture 6: Amazon Q4 Storage Fees (3:44)
Lecture 7: Prohibited Seller Activities and Actions - Important! (15:34)
Lecture 8: Amazon Seller Identification (14:40)
Note: On Amazon Seller Account Fee
Module W4 Resources
Module W4 Task Sheet
Intermission For Motivation
Bootstrapping For Success - A Case Study (8:51)
MODULE W5: Product Research Phase 1
Lecture 1: Products: What To Look For and Why the Gurus are Wrong (11:19)
Lecture 2: Should you Bundle? (5:29)
Lecture 3: Randall's Method - Best Sellers (3:28)
Lecture 4: Competition and Why It Is Good (4:47)
Lecture 5: Good Old Common Sense (2:13)
Lecture 6: Finding Trending Products In Product Research
Supplement: Best Seller Rank Notes
New Tool - Product Quality and Opportunity Calculator
Module W5 Resources
Module W5 Task Sheet
MODULE W6: Product Research Phase 2
Lecture 1: Alibaba Product Research (4:22)
Lecture 2: 1688 Product Research
Lecture 3: Product Research - Compliments of my Competitors
Lecture 4: Facebook Product Research
Lecture 5: The CamelCamelCamel Tool - Can it Help You?
Lecture 6: Unconventional Product Research (4:32)
Supplement: Suggested Alibaba Search Filters
Module W6 Resources
Module W6 Task Sheet
MODULE W7: Product Research Phase 3
Lecture 1: Introduction to Jungle Scout and Warning!
Lecture 2: How Accurate is Jungle Scout?
Lecture 3: Introduction to Product Tracker
Lecture 4: Alternatives to Jungle Scout
Lecture 5: Deviation from Criteria
Lecture 6: Using Amzpecty
Lecture 7: Product Research (9:49)
Lecture 8: How I Pick "Home Run" Products To Differentiate (8:49)
MODULE W8: Sourcing Phase 1
Lecture 1: Patented Products and How To Check for Patents
Lecture 2: Product Selection - Risk versus Reward
Lecture 3: China vs Domestic (14:04)
Lecture 4: Sourcing Products from India
Lecture 5: Finding A Product Supplier via Alibaba
Lecture 6: Can I Sell Patented Products?
Resource: How To Check For Patents via Google
MODULE W9: Sourcing Phase 2
Lecture 1: Deciding on an Order Quantity - Back To Risk
Lecture 2: Getting Quotes
Lecture 3: Negotiation
Lecture 4: Getting the Best Deal
Lecture 5: Ordering Samples
Lecture 6: Avoid Risk Paying Your Chinese Supplier (7:27)
Module W9 Resources
Resource: Supplier Contact Template
MODULE W10: Sourcing Phase 3
Lecture 1: Logo Design
Lecture 2: Package Design
Lecture 3: Product Photography
Lecture 4: UPC Codes and the Amazon FNSKU
Lecture 5: Creating Your Initial Product Listing (8:09)
Supplement: All About Bar Codes
Supplement: More About UPC and FNSKUs
Addendum: Notes on UPC codes
Module W10 Resources
Module W10 Task Sheet
MODULE W11: Sourcing Phase 4
Lecture 1: International Shipping: Air
Lecture 2: International Shipping: Sea
Lecture 3: Creating The Shipping Plan
Lecture 4: Placing the Product Order
Lecture 5: Quality Assurance
Lecture 6: Mistakes To Avoid When Importing (12:27)
Lecture 7: Using Amazon's Inventory Placement Service - Why, When, and How? (10:29)
Supplement: Amazon's Supply Chain Connect Program (3:10)
Supplement: Sea Shipping Costs Estimates
Supplement: Sending Your Product To An Amazon Fulfillment Center (4:44)
Supplement: Providing Amazon FBA Box Content Information (6:31)
Module W11 Resources
Module W11 Task Sheet
Important Amazon Product Policies
Amazon's Dangerous Goods Program (6:03)
Amazon's Baby Products Packaging Requirements (3:28)
Amazon's Boxed Units Policy (4:46)
Amazon's Poly Bagged Item Policy (6:28)
Amazon's Small Item Packaging Requirements (4:20)
Amazon's Product Detail Page Policies (6:00)
Amazon's Small Product Packaging Policy (2:56)
MODULE W12: Product Listings
Lecture 1: Creating Product Variations
Lecture 2: Creating Product Bundles
Lecture 3: Keywords Keywords Keywords
Lecture 4: Foreign Language Keywords
Lecture 5: Amazon's New Keyword Limits - Update!
Lecture 6: How To Set The Best Price For Your Product
Lecture 7: Amazon Guidelines for Product Listing Keywords (5:16)
Lecture 8: Six Hacks When Listing Your Product On Amazon (9:13)
Lecture 9: The Amazon Brand Registry (6:10)
Supplement: The Two Most Important Items In A Product Listing
Resource: How To Search For Trademarks
Module W12 Resources
MODULE W13: Getting Sales
Lecture 1: Optimizing Your Product Title
Lecture 2: Optimizing Your Product Bullet Points
Lecture 3: Optimizing Your Product Images
Lecture 4: Optimizing Your Product Description
Lecture 5: Optimizing Your Product Back-End Keywords
Lecture 6: How Important Are Product Reviews?
Lecture 7: Email Follow Up - Should I Follow Up?
Lecture 8: Amazon's Early Reviewer Program (7:14)
Lecture 9: One winning method I use for getting product reviews (5:29)
Supplement: New - Amazon's FBA Export Service (0:59)
Supplement: How To Build An Email List
Resource: Product Review Email Template
Module W13 Resources
Module W13 Task Sheet
MODULE W14: Optimizing Sales
Introduction to Amazon Sponsored Ads for FBA Products (1:23)
Lecture 1: Optimizing PPC - Amazon Sponsored Products
Lecture 2: Your First Amazon PPC Campaign!
Lecture 3: Amazon Promotions - Money Off
Lecture 4: Amazon Promotions - Free Shipping
Lecture 5: Amazon Promotions - Buy One Get One
Lecture 6: Facebook Advertising - Phase 1
Lecture 7: Facebook Advertising - Phase 2
Lecture 8: Facebook Advertising - Phase 3
Lecture 9: Continuous Refinement of Your Product Listings
Supplement: Amazon Advertising - Display Ad Campaigns
Supplement: Amazon Inventory Performance Dashboard
Supplement: Amazon Inventory Performance Index Metric
Module W14 Resources
Module W14 Task Sheet
Subject Focus: Amazon Sponsored Ads (PPC)
Making Sense of PPC: Search Terms, Keywords, Auto and Manual PPC (6:43)
Making Sense of PPC: Long Tail Keywords and how to use them (4:36)
NOTE: Please watch the following resources!
Resource: Introduction to Sponsored Products
Resource: Create Your First Sponsored Products Campaign
Resource: Understanding Your Campaign Metrics
Resource: Creating a Manual PPC Campaign (3:00)
Resource: Understanding Amazon Sponsored Ad Campaign Keyword Match Types (2:49)
Resource: Understanding Amazon Sponsored Ad Campaigns Negative Keywords (2:40)
Resource: Leveraging Automatic Targeting to Optimize Manual PPC Campaigns
Resource: Improving Ad Placement with Amazon Sponsored Ads Bid+ Plus
Resource: Sorting and Filtering in the Amazon Sponsored Ads Campaign Manager
Resource: Improving your Advertising Cost of Sales (ACos)
Resource: Bidding Strategies for Your Amazon Advertising Campaigns
Resource: Increase Impressions in Your Amazon Advertising Campaigns
Resource: Improving Click-Through Rates (CTR)
Resource: An Overview of Sponsored Products Downloadable Advertising Reports
Resource: Amazon Advertising: How To Win With Mobile Advertising
Resource: New Amazon Sponsored Ads Advertiser Success Guide
Resource: Sponsored Products Optimization Guide
Module W15: Dealing With Problems
Lecture 1: Hijackers and How To Deal With Them
Lecture 2: Suspension of Your Seller Account
Lecture 3: Running Out of Inventory
Lecture 4: Watch Your Coupons
Lecture 5: Dealing With Poor Product Choices
Lecture 6: Dealing with returns and refunds
Module W15 Resources
MODULE W16: More Problems and Solutions
Lecture 1: Protect Yourself From Prying Eyes
Lecture 2: Competing... Even With Amazon
Lecture 3: Dealing With Negative Or Fake Reviews
Lecture 4: Dealing With Infringement Claims - Fake or Otherwise
Module W16 Resources
MODULE W17: Beyond FBA: Shopify or FBM on Amazon
Lecture 1: Fulfillment By Merchant (FBM)
Lecture 2: Why The "Experts" Tell You To Stay Away
Lecture 3: Do I Need Part Time Help?
Lecture 4: Amazon FBM Listing Strategies
Lecture 5: Selling Your Amazon Products on Shopify (3:09)
Module W17 Resources
MODULE W18: Growing Your Amazon Business - Part 1
Lecture 1: Do I Need External Financing?
Lecture 2: Hiring Virtual Assistants For Your Business
Lecture 3: Reinvesting In Your Business
Lecture 4: Don't Let Your Amazon Business Fail!
Lecture 5: Key Metrics For Your Amazon Business
Module W18 Resources
Subject Focus: Building Your Brand on Amazon
NOTE: Please watch the following resources!
Resource: Building A Brand on Amazon
Resource: Introduction to Amazon Brand Registry
Resource: Advertising For Brand Owners
Resource: Understanding and Using the FBA Subscribe and Save Program
Resource: Setting Up Lightning Deals
Resource: Amazon Shopping Events Calendar
Resource: Understanding Suppressed Lightening Deals
Resource: Introduction to Social Media Promo Codes
Resource: Amazon Associates for Brand Owners
Resource: Advertising For Brand Owners
Resource: Using FBA Small and Light
Subject Focus: Amazon's Selling Coach
Resource: Introduction To Selling Coach
Resource: Finding Your Seller Coach Recommendations
Resource: Refining Your Seller Coach Recommendations
Subject Focus: Amazon Prime Day
Resource: Introduction to Amazon Prime Day
Resource: Tools for Success on Amazon Prime Day
Resource: Drive Sales During Prime Day with Amazon Advertising
Resource: Prime Day Advertising Guide
MODULE W19: Growing Your Amazon Business - Part 2
Lecture 1: Email Marketing For Your Business
Lecture 2: Growing Your Business To Sell
Lecture 3: Wholesaling On Amazon
Lecture 4: Selling On Your Own Website
Lecture 5: Is Your Amazon Business Q4 Ready?
Module W19 Resources
MODULE W20: Growing Your Amazon Business - Part 3
Lecture 1: A Very Profitable Niche?
Lecture 2: Expanding Your Business Internationally
Lecture 3: Scaling Your Amazon Business (and Profits!)
Lecture 4 Selling Your Business?
Supplement: How to Grow Your Sales - Amazon - Going Global
Module W20 Resources
Addendum: Funding Your Business
ROBS: Rollover For Business Startups (11:22)
Addendum: Business Insights and Inspiration
Resource: Introduction to Insights and Inspiration
Resource: Mark Cuban - Business survival tips
Resource: Tim Ferriss = Three ways to prioritize
Resource: Angela Duckworth - Set a top-level goal
Resource: Gretchen Rubin - Collect business principles
Resource: Adam Grant - Generate creative ideas
Resource: Kim Scott - Lead with better feedback
Resource: Charles Duhigg - SMART productivity
Resource: Arianna Huffington - Don't burn out
Resource: Create Your First Sponsored Products Campaign
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