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The Ultimate Amazon Seller Course
List of Course Updates and Additions
Updates and Additions To The Course
Introduction To The Course
Welcome and Introduction (2:46)
The Three Keys To Success In eCommerce (8:44)
Decoding Amazon Acronyms for the New Seller (6:42)
Please Read - What is a Hot Product Pick and how can I get one?
If You Have Enrolled In A Plan With A Hot Product Pick...IMPORTANT READ!
Amazon Fulfillment Center Tours
General Notes About This Course
Mentoring
Course Promo Video
The Ultimate Amazon Seller Course (10:44)
Free Guide: The 10,000 Foot View Of Selling On Amazon!
Free Video: How To Start Selling On Amazon For Beginners (20:05)
Becoming an Affiliate for the course
Tools Recommended For This Course
Recommended Tools
Recommended Books
New Service Available = Amazon Product Listing Optimization
Useful Bookmarks and Links
Amazon Seller Support Phone Number
Resource Bookmarks
UASC Support Forum
Common Amazon FBA Terms
Amazon Updates and News
Key Amazon FBA Dates in 2020
Amazon Packaging Non-Compliance Fees as of September 3, 2019 (2:18)
Amazon Fee Changes - Posted January 25, 2018
MODULE W1: Setting Up Your Business
Lecture 1: Structuring Your Business (7:13)
Lecture 2: Naming Your Business (5:46)
Lecture 3: Do I Need An LLC? (3:09)
Lecture 4: Forming An LLC (14:23)
Lecture 5: International Sellers in the US Market (6:05)
Lecture 6: International Sellers - Setting Up An LLC In The USA
Lecture 7: Beware Scams That Target Newly Formed LLCs
Lecture 8: International Sellers: For Amazon Non-Approved Countries
Lecture 9: Tax Implications for Canadian Citizens Selling In The Amazon US Marketplace
Supplement: Amazon Accepted Countries
Supplement: Amazon Currency Converter for Disbursement (ACCD)
Module W1 Resources
Module W1 Task Sheet
MODULE W2: Bookkeeping, Taxes, and Insurance
Lecture 1: Tax Identification Number (4:07)
Lecture 2: Business Taxes (8:18)
Lecture 3: The Importance of Bookkeeping (2:50)
Lecture 4: Product Liability Insurance (5:09)
Lecture 5: EIN Application Example (11:47)
Supplement: EIN For Non-US Citizens
Supplement: State Income Tax Information
Module W2 Resources
Module W2 Task Sheet
MODULE W3: Business Accounts
Lecture 1: The Business Checking Account (3:57)
Lecture 2: Doing Business As (DBA) (5:58)
Lecture 3: Sales Tax Revisited (5:18)
Lecture 4: The Profit And Loss Statement (2:42)
Lecture 5: The Balance Sheet (3:56)
Update: Latest Sales Tax News
Module W3 Resources
Module W3 Task Sheet
MODULE W4: Setting Up Business on Amazon
Lecture 1: Deciding on a Store Name (3:26)
Supplement: Seven Things To Know Before Setting Up Your Amazon Seller Account (14:13)
Lecture 2: Creating Your Amazon Seller Account (8:53)
Lecture 3: Amazon Costs and Fees (9:44)
Lecture 4: Introduction to Seller Central (3:06)
Lecture 5: Amazon Ungating
Lecture 6: Amazon Q4 Storage Fees (3:44)
Lecture 7: Prohibited Seller Activities and Actions - Important! (15:34)
Lecture 8: Amazon Seller Identification (14:40)
Note: On Amazon Seller Account Fee
Module W4 Resources
Module W4 Task Sheet
Intermission For Motivation
Bootstrapping For Success - A Case Study (8:51)
MODULE W5: Product Research Phase 1
Lecture 1: Products: What To Look For and Why the Gurus are Wrong (11:19)
Lecture 2: Should you Bundle? (5:29)
Lecture 3: Randall's Method - Best Sellers (3:28)
Lecture 4: Competition and Why It Is Good (4:47)
Lecture 5: Good Old Common Sense (2:13)
Lecture 6: Finding Trending Products In Product Research
Supplement: Best Seller Rank Notes
New Tool - Product Quality and Opportunity Calculator
Module W5 Resources
Module W5 Task Sheet
MODULE W6: Product Research Phase 2
Lecture 1: Alibaba Product Research (4:22)
Lecture 2: 1688 Product Research
Lecture 3: Product Research - Compliments of my Competitors
Lecture 4: Facebook Product Research
Lecture 5: The CamelCamelCamel Tool - Can it Help You?
Lecture 6: Unconventional Product Research (4:32)
Supplement: Suggested Alibaba Search Filters
Module W6 Resources
Module W6 Task Sheet
MODULE W7: Product Research Phase 3
Lecture 1: Introduction to Jungle Scout and Warning!
Lecture 2: How Accurate is Jungle Scout?
Lecture 3: Introduction to Product Tracker
Lecture 4: Alternatives to Jungle Scout
Lecture 5: Deviation from Criteria
Lecture 6: Using Amzpecty
Lecture 7: Product Research (9:49)
Lecture 8: How I Pick "Home Run" Products To Differentiate (8:49)
MODULE W8: Sourcing Phase 1
Lecture 1: Patented Products and How To Check for Patents
Lecture 2: Product Selection - Risk versus Reward
Lecture 3: China vs Domestic (14:04)
Lecture 4: Sourcing Products from India
Lecture 5: Finding A Product Supplier via Alibaba
Lecture 6: Can I Sell Patented Products?
Resource: How To Check For Patents via Google
MODULE W9: Sourcing Phase 2
Lecture 1: Deciding on an Order Quantity - Back To Risk
Lecture 2: Getting Quotes
Lecture 3: Negotiation
Lecture 4: Getting the Best Deal
Lecture 5: Ordering Samples
Lecture 6: Avoid Risk Paying Your Chinese Supplier (7:27)
Module W9 Resources
Resource: Supplier Contact Template
MODULE W10: Sourcing Phase 3
Lecture 1: Logo Design
Lecture 2: Package Design
Lecture 3: Product Photography
Lecture 4: UPC Codes and the Amazon FNSKU
Lecture 5: Creating Your Initial Product Listing (8:09)
Supplement: All About Bar Codes
Supplement: More About UPC and FNSKUs
Addendum: Notes on UPC codes
Module W10 Resources
Module W10 Task Sheet
MODULE W11: Sourcing Phase 4
Lecture 1: International Shipping: Air
Lecture 2: International Shipping: Sea
Lecture 3: Creating The Shipping Plan
Lecture 4: Placing the Product Order
Lecture 5: Quality Assurance
Lecture 6: Mistakes To Avoid When Importing (12:27)
Lecture 7: Using Amazon's Inventory Placement Service - Why, When, and How? (10:29)
Supplement: Amazon's Supply Chain Connect Program (3:10)
Supplement: Sea Shipping Costs Estimates
Supplement: Sending Your Product To An Amazon Fulfillment Center (4:44)
Supplement: Providing Amazon FBA Box Content Information (6:31)
Module W11 Resources
Module W11 Task Sheet
Important Amazon Product Policies
Amazon's Dangerous Goods Program (6:03)
Amazon's Baby Products Packaging Requirements (3:28)
Amazon's Boxed Units Policy (4:46)
Amazon's Poly Bagged Item Policy (6:28)
Amazon's Small Item Packaging Requirements (4:20)
Amazon's Product Detail Page Policies (6:00)
Amazon's Small Product Packaging Policy (2:56)
MODULE W12: Product Listings
Lecture 1: Creating Product Variations
Lecture 2: Creating Product Bundles
Lecture 3: Keywords Keywords Keywords
Lecture 4: Foreign Language Keywords
Lecture 5: Amazon's New Keyword Limits - Update!
Lecture 6: How To Set The Best Price For Your Product
Lecture 7: Amazon Guidelines for Product Listing Keywords (5:16)
Lecture 8: Six Hacks When Listing Your Product On Amazon (9:13)
Lecture 9: The Amazon Brand Registry (6:10)
Supplement: The Two Most Important Items In A Product Listing
Resource: How To Search For Trademarks
Module W12 Resources
MODULE W13: Getting Sales
Lecture 1: Optimizing Your Product Title
Lecture 2: Optimizing Your Product Bullet Points
Lecture 3: Optimizing Your Product Images
Lecture 4: Optimizing Your Product Description
Lecture 5: Optimizing Your Product Back-End Keywords
Lecture 6: How Important Are Product Reviews?
Lecture 7: Email Follow Up - Should I Follow Up?
Lecture 8: Amazon's Early Reviewer Program (7:14)
Lecture 9: One winning method I use for getting product reviews (5:29)
Supplement: New - Amazon's FBA Export Service (0:59)
Supplement: How To Build An Email List
Resource: Product Review Email Template
Module W13 Resources
Module W13 Task Sheet
MODULE W14: Optimizing Sales
Introduction to Amazon Sponsored Ads for FBA Products (1:23)
Lecture 1: Optimizing PPC - Amazon Sponsored Products
Lecture 2: Your First Amazon PPC Campaign!
Lecture 3: Amazon Promotions - Money Off
Lecture 4: Amazon Promotions - Free Shipping
Lecture 5: Amazon Promotions - Buy One Get One
Lecture 6: Facebook Advertising - Phase 1
Lecture 7: Facebook Advertising - Phase 2
Lecture 8: Facebook Advertising - Phase 3
Lecture 9: Continuous Refinement of Your Product Listings
Supplement: Amazon Advertising - Display Ad Campaigns
Supplement: Amazon Inventory Performance Dashboard
Supplement: Amazon Inventory Performance Index Metric
Module W14 Resources
Module W14 Task Sheet
Subject Focus: Amazon Sponsored Ads (PPC)
Making Sense of PPC: Search Terms, Keywords, Auto and Manual PPC (6:43)
Making Sense of PPC: Long Tail Keywords and how to use them (4:36)
NOTE: Please watch the following resources!
Resource: Introduction to Sponsored Products
Resource: Create Your First Sponsored Products Campaign
Resource: Understanding Your Campaign Metrics
Resource: Creating a Manual PPC Campaign (3:00)
Resource: Understanding Amazon Sponsored Ad Campaign Keyword Match Types (2:49)
Resource: Understanding Amazon Sponsored Ad Campaigns Negative Keywords (2:40)
Resource: Leveraging Automatic Targeting to Optimize Manual PPC Campaigns
Resource: Improving Ad Placement with Amazon Sponsored Ads Bid+ Plus
Resource: Sorting and Filtering in the Amazon Sponsored Ads Campaign Manager
Resource: Improving your Advertising Cost of Sales (ACos)
Resource: Bidding Strategies for Your Amazon Advertising Campaigns
Resource: Increase Impressions in Your Amazon Advertising Campaigns
Resource: Improving Click-Through Rates (CTR)
Resource: An Overview of Sponsored Products Downloadable Advertising Reports
Resource: Amazon Advertising: How To Win With Mobile Advertising
Resource: New Amazon Sponsored Ads Advertiser Success Guide
Resource: Sponsored Products Optimization Guide
Module W15: Dealing With Problems
Lecture 1: Hijackers and How To Deal With Them
Lecture 2: Suspension of Your Seller Account
Lecture 3: Running Out of Inventory
Lecture 4: Watch Your Coupons
Lecture 5: Dealing With Poor Product Choices
Lecture 6: Dealing with returns and refunds
Module W15 Resources
MODULE W16: More Problems and Solutions
Lecture 1: Protect Yourself From Prying Eyes
Lecture 2: Competing... Even With Amazon
Lecture 3: Dealing With Negative Or Fake Reviews
Lecture 4: Dealing With Infringement Claims - Fake or Otherwise
Module W16 Resources
MODULE W17: Beyond FBA: Shopify or FBM on Amazon
Lecture 1: Fulfillment By Merchant (FBM)
Lecture 2: Why The "Experts" Tell You To Stay Away
Lecture 3: Do I Need Part Time Help?
Lecture 4: Amazon FBM Listing Strategies
Lecture 5: Selling Your Amazon Products on Shopify (3:09)
Module W17 Resources
MODULE W18: Growing Your Amazon Business - Part 1
Lecture 1: Do I Need External Financing?
Lecture 2: Hiring Virtual Assistants For Your Business
Lecture 3: Reinvesting In Your Business
Lecture 4: Don't Let Your Amazon Business Fail!
Lecture 5: Key Metrics For Your Amazon Business
Module W18 Resources
Subject Focus: Building Your Brand on Amazon
NOTE: Please watch the following resources!
Resource: Building A Brand on Amazon
Resource: Introduction to Amazon Brand Registry
Resource: Advertising For Brand Owners
Resource: Understanding and Using the FBA Subscribe and Save Program
Resource: Setting Up Lightning Deals
Resource: Amazon Shopping Events Calendar
Resource: Understanding Suppressed Lightening Deals
Resource: Introduction to Social Media Promo Codes
Resource: Amazon Associates for Brand Owners
Resource: Advertising For Brand Owners
Resource: Using FBA Small and Light
Subject Focus: Amazon's Selling Coach
Resource: Introduction To Selling Coach
Resource: Finding Your Seller Coach Recommendations
Resource: Refining Your Seller Coach Recommendations
Subject Focus: Amazon Prime Day
Resource: Introduction to Amazon Prime Day
Resource: Tools for Success on Amazon Prime Day
Resource: Drive Sales During Prime Day with Amazon Advertising
Resource: Prime Day Advertising Guide
MODULE W19: Growing Your Amazon Business - Part 2
Lecture 1: Email Marketing For Your Business
Lecture 2: Growing Your Business To Sell
Lecture 3: Wholesaling On Amazon
Lecture 4: Selling On Your Own Website
Lecture 5: Is Your Amazon Business Q4 Ready?
Module W19 Resources
MODULE W20: Growing Your Amazon Business - Part 3
Lecture 1: A Very Profitable Niche?
Lecture 2: Expanding Your Business Internationally
Lecture 3: Scaling Your Amazon Business (and Profits!)
Lecture 4 Selling Your Business?
Supplement: How to Grow Your Sales - Amazon - Going Global
Module W20 Resources
Addendum: Funding Your Business
ROBS: Rollover For Business Startups (11:22)
Addendum: Business Insights and Inspiration
Resource: Introduction to Insights and Inspiration
Resource: Mark Cuban - Business survival tips
Resource: Tim Ferriss = Three ways to prioritize
Resource: Angela Duckworth - Set a top-level goal
Resource: Gretchen Rubin - Collect business principles
Resource: Adam Grant - Generate creative ideas
Resource: Kim Scott - Lead with better feedback
Resource: Charles Duhigg - SMART productivity
Resource: Arianna Huffington - Don't burn out
Resource: Create Your First Sponsored Products Campaign
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