The Ultimate Amazon Seller Course

Your Ticket To Success And Financial Freedom!

New for 2022!

The Ultimate Amazon Seller Course

Your Ticket To Success And Financial Freedom in 2022!

"Amazon FBA is the ONE business model that can almost instantly transform your life from being poor and hopeless to being secure and financially independent in as little as 6 months." -Philip A Covington


If you are here, it is because you are interested in selling on Amazon or interested in starting an Amazon business. I am a successful Amazon Seller and I have created this course to show you step-by-step exactly how I built my successful Amazon FBA business and how you can too - whether you are looking to do Amazon FBA part-time to supplement your income or doing it full-time to replace your current job with financial freedom and stability, this is the course for you.

I am not going to insult your intelligence by giving you the typical "Amazon Guru" sales pitch with ridiculous and exaggerated claims. This course will show you how to start and operate a profitable Amazon business based on the real-world experience of a current successful Amazon seller.

You do not need any prior business or sales experience.

This course covers everything in detail and gives you the specific steps you must take on the way to building your Amazon business into an operation that will net you a six-figure income.

This course is different. Instead of the hype and lies that most other Amazon FBA courses feed you, my course gets directly to the point and answers the following question: "How can I start and build an Amazon FBA business that will give me steady income for the long term?" The information in this course comes from an actual Amazon FBA seller who has built a successful Amazon FBA business that is stable, reliable, and flexible.

To summarize, I cut through all the nonsense and noise out there by getting directly to the point and teaching you the real-world information that you need to succeed in today's Amazon FBA marketplace.

Please also check out my YouTube channel where I have informative content on the subject of selling on Amazon. This will help you get to know me better and see how I can help you with your Amazon business:

Philip A Covington YouTube Channel

Here are what some of my current students are saying about the course:

Hi Phil,
Once again your HPPs are kicking ass. You are truly changing my family's life. I can't thank you enough for being there on Youtube 2 years ago with the Tanner J Fox's Course a Scam Revisited video. This is how I found you and I'm so grateful for your Amazon course. Just thought I'd share a screenshot with you, the guy who made this possible. Keep in mind, my total annual income was about $50,000 before I discovered FBA and took your course. Now I'm starting to see big numbers consistently on a monthly basis. It's taken me about 2 years to really get rolling and I'm very excited for what the future could bring. Thanks again on behalf of me, my wife, and my daughter.

Please show my email to inspire students. They should know there's some real magic in the HPPs!! It's easy to reach page one by simply doing great keyword research. So far, running ppc hasn't really been that crucial for my hpps.

Sincerely,
Michael Keller


"Hi Phil, I found out about your course while looking into just one dime actually. 2k seemed like a lot to spend with no clear idea what the course entailed so I set about doing some research on it and I stumbled across your course on a thread in reddit about sellers courses and then watched a few of your YouTube videos and found they contained more of the info that I was most concerned with (taxes, business operations etc) where as everything I saw from other teachers was all about product and listings, seemed crazy to me they never even touched on taxes. The other courses intros left me thinking they were all about getting customers rather than actually educating the students. I was looking for more of an all encompassing course and after checking your website and seeing your curriculum outline I was sold. The fact that it seemed to have more substance and a more reasonable cost was the deciding factor. I’ve watched some of the lessons and I have to say it’s been all I was hoping for".

- Matt M

Thanks to your course Phil, in the last 30 days I sold over 100 units of the hot pick you suggested. I will likely run short before the next delivery. Thank so much for your help. I raised the price over a $1.00. (over 10%) and still sold 18 units every day since. I tried advertising, then used the keywords per your course and dropped the advertising with any lost of sales. Thank you again for all your help.
Kind Regards, Steve Maurer

Thank you so much Phil. I recently heard on one of your videos that when you first started your Amazon endeavor, you purchased the JOD with Seth K., That is the course that I purchased as well, and to be honest with you, I regret it.
I feel as though I don’t get any support from the him or the so called “Coaches". When you ask a question, your lucky to get a response or they tell you to reach out to the FB Group. I love the way you teach new techniques of searching for products. The support you give to the members ( I know and talk to one of them ) and make them successful is Amazing, I believe the saying, “If I help you become Successful, I become Successful.
Thank you,

Rico Garcia

"Thank you so much for offering this amazing course. We have gained so much information about which products to sell, how to scale our business, and much more. Finally, we am able to start our dream business. We can’t thank you enough."

- David and Eva Morton

"This is an excellent course — definitely worth the money! I was able to quit my job and do my Amazon business full time as my own boss! Thank you, thank you Phil!"

- Andy Hamilton

"This is one of the best courses I have ever purchased. Each and every concept is explained in detail and I can follow the steps without any issues. No complicated jargon! I am extremely satisfied with the course. Highly recommended!"

- Jerry Hampton

"I purchased a lot of courses, and honestly, this one is the BEST. I was able to find profitable products easily and I have also mastered the way to rank all my products higher on Amazon. I am extremely satisfied with the course. The Facebook group is really helpful; I love weekly product suggestions. Please feel free to use this as a testimonial to the excellence of your course!"

- Andrea Bekker

"A wonderful course designed to supercharge my business. I am highly satisfied with the material. The best part is that I can even make affiliate commissions, which is really commendable. I highly recommend this course to everyone out there who wants to start Amazon business and live a life of their dreams."

- Annita Jackson

Hello Professor,
My first impression: MASTERFUL!
Within my first 24 hours of course study, I made it through MODULE W8 (49%). Now, I'm going back over it a second time with a fine tooth comb. "Analytical. Concise. Easy to understand." - just my initial thoughts on your course. Thank you for putting this course together. Best wishes,

- Richard and Kimisha Brian

"Thanks Phil, keep up the good work! I've seen amazing results already. Man, this thing is getting better and better as I learn more about it. I couldn't have asked for more than this."

- Allen Underwood

Your Instructor


Philip A Covington
Philip A Covington

Philip A Covington has over 35 years of business experience, 20 years of that running his own businesses. He knows the ins and outs of every aspect of business and the issues business owners face in today's marketplace. Having worked as an employee for multiple very successful companies and seeing the owners of the company get rich, Phil vowed to never work for an employer again. This decision has changed Phil's life entirely and was the best decision in business he had ever made - to become an Entrepreneur and business owner.

Phil has built his eCommerce and Amazon FBA business from a startup investment of $1200 into a high seven-figure generating income selling very successful products. Phil began to document his progress so that he could share his methods and discoveries with others in hope that they too will be able to duplicate his extraordinary success in his eCommerce ventures.

Phil did not have a mentor to help him in his Entrepreneur aspirations and had to become successful by trial and error - figuring out and solving the issues by himself. Phil vowed that one day he will become a mentor to those who want financial independence from an employer and to take control of their financial future. Phil believes that sharing information pays overwhelming dividends as opposed to keeping quiet about "trade secrets". Phil believes that everyone should have access to information that is a proven path to success in business and to individual financial freedom.

Phil was originally educated as an Electrical Engineer and a Software Engineer. Phil has years of experience as an instructor and lecturer and has covered diverse and complex topics such as Astronomy, Engineering, Physics, Business, Machine Trades, and many others. He was born in Atlanta, Georgia, his family moved to Ohio when he was 3 years old. Phil has two younger brothers and is married to his beautiful wife Ramona. Phil and Ramona currently live in the capital city of Columbus, Ohio.


Frequently Asked Questions


Won't there be too much competition between students using your product research methods?
This course is a paced course. It is specifically set up so that there are not a large number of students looking at the same products to sell at the same time. This is a problem with other Amazon courses where their "secret" product research methods lead to high competition and saturation on Amazon between the course's students. The pacing of this course mitigates this - course actions and task are in a weekly format starting from the first day you enroll in the course. However, you can proceed at your own pace!
Are hot product picks guaranteed to be exclusive?
We try to limit the hot product picks to as few students as possible for each pick. However, it is not possible to guarantee that the hot product pick is exclusively yours. You also have to consider that any product that you pick yourself to sell on Amazon will not be exclusive - there is likely to be other new sellers that pick that exact same product at the time you are picking it too. Competition is not bad - it is actually good because it means that there is demand for a product. If there is no demand, there will be very little or no competition!
Is a hot product pick guaranteed to be successful?
In short, no, a hot product pick does not guarantee success on Amazon. There are too many variables and a lot of the chance for success depends on the individual student and how effective they are at implementing the teaching and methods in the course. If I could guarantee success with a hot product pick, they would sell for $10,000 a piece, not $100! Entrepreneurship involves risk - without risk there will be no reward.
What if I don't like my hot product pick?
Unfortunately, we cannot guarantee that the hot product pick you receive is something that you will fall in love with. It is your option, then, to decide whether or not to use the hot product pick. Product research is taught extensively in this course so that you are able to research your own product and choose a product more to your liking. However, we do not issue refunds for a hot product pick that you decide that you don't like or don't use.
How is this course released?
All of the course modules immediately upon enrollment - you have access to the entire course immediately!
What are some of the unique things about this course?
While other courses only mention things like forming your business and how to structure your business in passing or not at all, this course takes you step-by-step in detail on how to go about forming and structuring your business. The course makes sure you understand this issues of business taxes, growing your business for long-term stability and profit, and troubleshooting methods for when things go wrong. There are so many unique things about this course that it is impossible to list them all here! In addition to all the above, this is the ONLY Amazon FBA course that offers Hot Product Picks!
Where can I find the refund policy and terms and conditions of this course?
You can find the refund policy/disclaimer/terms and conditions of use at: http://www.philcovington.com/wp-content/uploads/2018/02/t-and-c-rev-Jan1-2018.pdf
Does this course cover retail or online arbitrage?
No, this course does not cover retail or online arbitrage. This course covers private labeling for Amazon FBA. It also covers wholesaling on Amazon FBA.
Do I need to have any experience in business to complete this course?
No you do not. This course takes you through every step you need to do to form a profitable and sustainable Amazon business. You do not need to have any business or selling experience at all.
When does the course start and finish?
The course was introduced September 8, 2017 and is capped at 100 students monthly. This is a step-by-step course. The course is being continually updated. The course always reflects the latest information and is kept current with the latest Amazon rule and regulations. As a student, you will have access to the course, and all updates and additions free forever!
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to the complete course and all updates to the course as well as the private Facebook group for this course.
Where can I find the refund policy and terms and conditions of the Hot Product Picks?
You can find the policy at: http://www.philcovington.com/wp-content/uploads/2018/02/t-and-c-hpp_rev-Jan1-2018.pdf
What, then, is the advantage of a hot product pick?
Consider what your time is worth. Choosing a hot product pick can save you money and time by letting you bypass the initial product research phase - this is particularly helpful for the new seller on Amazon.
What is a hot product pick?
A hot product pick is a product that I have done the product research on and determined that it is an excellent product to sell on Amazon. I use software that I wrote called an "expert system" - the software has been trained over many iterations to recognize low competition, excellent potential products for the new Amazon seller. Depending on what enrollment plan you pick, I send you detailed and complete hot product pick reports with all the criteria for the particular product chosen and why, the top relevant product keywords, product sales estimates, product details and suggested suppliers for the product. Hot product picks are for the highly motivated new Amazon seller that wants to get a jump start with selling their first few products on Amazon.​ Hot product picks are chosen from any non-gated category on Amazon. You cannot specify a category or niche for the hot product pick. Also, all hot product picks will be non-seasonal products.
Does this course apply If I live in Canada (Mexico) (UK) (Germany) (Belgium) (France) (Spain) (Italy) (Austria) (Australia) (Hungary) (Romania) (Japan), etc...?
Yes! The course covers everything an international seller needs to know to sell on Amazon in any marketplace including the US marketplace. I have students enrolled from many different countries, including Canada, Mexico, UK, Germany, Belgium, Switzerland, France, Spain, Italy, Austria, Australia, Hungary, Romania, Japan, Greece, Serbia, South Africa, New Zealand, Indonesia, India, Saudi Arabia, UAE, Bulgaria, Denmark, Norway, Sweden, Belgium, Netherlands, Portugal, Brazil, Chile, Ukraine, Belarus, and the list is growing every day!
Does this course cover Fulfillment by Amazon only?
No, in addition to Fulfillment by Amazon (FBA) this course also covers Fulfillment by Merchant (FBM) as an additional source of revenue for your business if desired. The course also covers selling wholesale on Amazon as well.
What is the difference between the different enrollment plans?
All enrollment plans include a lifetime membership in the course, a lifetime membership in the private support forum for the course, and mentoring by Phil personally. There are different enrollment plans in the course: Each enrollment plan varies by the number of hot product picks you will receive.
Why should I pay for a course when all the information is available for free on the internet?
The basic information of how to sell on Amazon is certainly available for free on the internet. The question should be whether all that free information, when put together, increases your chance of success on Amazon. The answer is clearly no. You can spend months watching videos and reading blog posts and amass a pile of information that is worth as much as you paid for it - pretty much nothing. Without a step-by-step proven plan of action, your chance of success is extremely low. My course saves you hundreds of hours of searching the internet for dubious free information when you could have already been selling and making a profit on Amazon had you taken my course.
Does this course work for foreign or international sellers?
Yes, this course works for those people in any country that want to sell in any Amazon marketplace. It specifically covers international subjects.
Are there any unique or new ideas in this course?
Yes, this course is based on new and unique methods that apply to Amazon selling in 2019 and beyond. Other courses seem to be just a rehashing of other older courses whose methods worked prior to 2014, but do not work well in 2019. Unfortunately, many other course creators do not update their courses regularly with information that pertains to the current Amazon marketplace - this leaves students learning old and outdated methods and to failure on Amazon. This course is continuously updated and added to at no additional cost to you!
Does this course only cover private label selling on Amazon?
No, in addition to FBA private labeling, this course also covers selling wholesale products on Amazon, getting your re-seller's license, and how to source the products for resale.
Other Questions?
email: [email protected]

Course Curriculum


  Introduction To The Course
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  Course Promo Video
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  Tools Recommended For This Course
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  Useful Bookmarks and Links
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  Amazon Updates and News
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  MODULE W1: Setting Up Your Business
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  MODULE W2: Bookkeeping, Taxes, and Insurance
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  MODULE W3: Business Accounts
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  MODULE W4: Setting Up Business on Amazon
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  Intermission For Motivation
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  MODULE W5: Product Research Phase 1
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  MODULE W6: Product Research Phase 2
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  MODULE W7: Product Research Phase 3
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  MODULE W8: Sourcing Phase 1
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  MODULE W9: Sourcing Phase 2
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  MODULE W10: Sourcing Phase 3
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  MODULE W11: Sourcing Phase 4
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  Important Amazon Product Policies
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  MODULE W12: Product Listings
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  MODULE W13: Getting Sales
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  MODULE W14: Optimizing Sales
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  Subject Focus: Amazon Sponsored Ads (PPC)
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  Module W15: Dealing With Problems
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  MODULE W16: More Problems and Solutions
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  MODULE W17: Beyond FBA: Shopify or FBM on Amazon
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  MODULE W18: Growing Your Amazon Business - Part 1
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  Subject Focus: Building Your Brand on Amazon
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  Subject Focus: Amazon's Selling Coach
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  Subject Focus: Amazon Prime Day
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  MODULE W19: Growing Your Amazon Business - Part 2
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  MODULE W20: Growing Your Amazon Business - Part 3
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  Addendum: Funding Your Business
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  Addendum: Business Insights and Inspiration
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About Hot Product Picks (HPPS):

A hot product pick is a product that I have done the product research on and determined that it is an excellent product to sell on Amazon. I use software that I wrote called an "expert system" - the software has been trained over many iterations to recognize low competition, excellent potential products for the new Amazon seller. Depending on what enrollment plan you pick, I send you detailed and complete hot product pick reports with all the criteria for the particular product chosen and why, the top relevant product keywords, product sales estimates, product details and suggested suppliers for the product. Hot product picks are for the highly motivated new Amazon seller that wants to get a jump start with selling their first few products on Amazon.

Get started now!



Earnings Disclaimer

While I make every effort to ensure that I accurately represent all the products and services reviewed on this website and their potential for income, it should be noted that earnings and income statements made by the Ultimate Amazon Seller course and its advertisers / sponsors are estimates only of what I think you can possibly earn. There is no guarantee that you will make these levels of income and you accept the risk that the earnings and income statements differ by individual.

As with any business, your results may vary, and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. The testimonials and examples used are exceptional results, which do not apply to the average purchaser, and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on his or her background, dedication, desire and motivation.

There is no assurance that examples of past earnings can be duplicated in the future. I cannot guarantee your future results and/or success. There are some unknown risks in business and on the internet that I cannot foresee which could reduce results you experience. I am not responsible for your actions. The use of my information, products and services should be based on your own due diligence and you agree that this website and the advertisers / sponsors of this website are not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products and services reviewed or advertised on this website.

FTC Legal Disclaimer

Results may vary and testimonials are not claimed to represent typical results. All testimonials are real. These results are meant as a showcase of what the best, most motivated clients have done and should not be taken as average or typical results.

You should assume that products, programs or personal recommendations made by me, Philip A Covington and Ultimate Amazon Seller Course, may result in compensation paid to me by those I recommend. I recommend resources that I use myself, unless it specifically states that I do not use that resource. I do recommend many products and services to my clients which I do not use myself. If you would rather that I not be compensated for these recommendations, go to Google and search for the item and find a non-affiliate link to use. You should perform your own due diligence and use your own best judgment prior to making any investment decision pertaining to your business. By virtue of visiting this site or interacting with any portion of this site, you agree that you're fully responsible for the investments you make and any outcomes that may result.

Refund Policy / Disclaimer / Terms & Conditions

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